Every savvy business owner knows it is better to work smarter, rather than harder. This theory applies to handling intellectual property, such as trademarks. Inexperienced business owners think they can save time and money in early stages by neglecting, ignoring, or otherwise putting off IP issues so that they can work hard on “more important things” like building the company and brand. The opposite is true. Building a valuable company is a marathon, not a sprint. Ignoring tr