
Branding 101: Putting the "U" in Superstar
Every entrepreneur has her own personal brand, which exists whether or not she purposefully builds or cultivates it. The days when the term "branding" were solely attributed to large corporations are gone like Silicon Valley summer. Today, a brand applies to every woman in the community. So, what is a personal brand? More importantly, what is yours? A personal brand is your reputation, your business card, and your ticket to new opportunities - whether a new job, entrepreneuri